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Home > 100x Entrepreneur > Marico Founder, Harsh Mariwala on Brand building, Growth and Culture
Podcast: 100x Entrepreneur
Episode:

Marico Founder, Harsh Mariwala on Brand building, Growth and Culture
Category: Business
Duration: 00:39:05
Publish Date: 2021-07-19 05:00:00
Description:

# Saffola - Cooking Oil

# Parachute Advansed - Hair Oil

# Nihar Naturals - Hair Oil

# Set Wet - Hair Gel

# Livon Hair Serum and many more... 


You must have seen or used at least one of these names in your house, on TV, or in Newspaper Ad right? 


Do you know what connects all these names? Its Marico Ltd, one of India’s leading consumer products companies operating in the global beauty and wellness space. 


Marico touches the lives of 1 out of every 3 Indians, through its portfolio of brands. 


In today’s episode, we have with us Harsh Mariwala, the man behind building Marico over 30+ years, with a Market Cap. of 68,000cr+ and making it a common name in every Indian home.


During the podcast, he shares with us how he experienced the Ins & Outs of business from childhood at family’s dinner-table discussions and how he joined the family business - Bombay Oil Industries at an early age, and built Marico, a Fortune India 500 company. 


Notes - 

02:02 - “When business topics get discussed in your presence, then even if you may not be able to add value, you’ll get a good understanding of the business.”

04:15 - Early exposure to the brand & business at the age of 20

06:02 - Forming Marico as a separate entity in the 1990s

11:27 - Building the team at Marico

13:50 - “Involvement brings in commitment, and you have to involve people in some organizational issues if you want their commitment.”

17:46 - Thought process behind Brand-Building

19:54 - First taste of success with Parachute & Saffola oil

22:15 - Personal Social Responsibility initiatives by Marico

26:19 - Reduction in entry barriers for consumer brands

27:47 - Levers of growth as an individual

30:11 - Treating your employees as Brand Ambassadors

34:33 - Advice to entrepreneurs to pioneer in their segment

36:11 - Source of learnings: Books & Thought leaders
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