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Podcast: The Lead
Episode:

Is The BIG3 Here To Stay?
Category: Sports & Recreation
Duration: 00:14:54
Publish Date: 2021-06-24 09:30:00
Description:

Four years ago, BIG3, the 3-on-3 basketball league founded by hip-hop artist Ice Cube and entertainment executive Jeff Kwatinetz, was rolled out amidst a healthy dose of skepticism. But now, after a year off because of the pandemic, the league is still alive and is trying to pick up steam. The Athletic's Tashan Reed recently spoke with Ice Cube, Kwatinetz, and NBA legend Clyde Drexler (BIG3's commissioner) about their hopes and goals for the league, and Tashan joins us today to discuss how BIG3 is shaking things up, and whether or not they're here for the long haul.

Read Tashan Reed's recent story about BIG3:

https://theathletic.com/2633929/2021/06/09/we-got-the-hottest-league-in-the-summer-the-big3-basketball-league-demands-to-be-taken-seriously/

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