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Home > The FITSPRO Podcast > 232 – Crafting Your Coaching Philosophy: Aligning Your Brand with Your Core Values


	Podcast:		The FITSPRO Podcast
	Episode:		232 – Crafting Your Coaching Philosophy: Aligning Your Brand with Your Core Values
	Category:		Health
	Duration:		00:13:06
	Publish Date:		2023-12-12 14:52:23
	Description:		Coaching philosophy is so much more than the methods you adopt and whether or not you think cardio should go before or after a lift, whether you think macros are necessary or not. A massive part of your coaching philosophy is shaped by core values. Rather than saying “crafting,” it’s more like identifying or carving out. It likely already exists but you have yet to claim it, identify it. Why brand values matter they’re the foundation and backbone of your brand – from content to hiring to how you work with clients, and even the structure you choose for your offer. They’ll align with or misalign with your audience and potential customers They can and ideally do keep you grounded as a coach and entrepreneur What are core values Personal core values vs brand core values Business: Personal: I’d say are beliefs that drive BEHAVIOR. THEY’RE DIFFERENT but absolutely have carryover if a personal brand THEN we have, and those values will permeate and sometimes dictate the actual methods you use. YOUR METHOD Schools of thought you pull from / align with Personal experience within the field (performance and professional) Who do you look to? Researchers? Brad Sheonfeld is my go to, Charles Poliquin was massive in influencing my program design approach. Joel Jamieson in conditioning. Why? They’re simple, easy to apply and WORK. That aligns with my no bullshit, long haul mentality and value. They also EDUCATE. Aligning with my value of efficacy and knowledge. So, how have your values shown up in your philosophy? In your methods? Look for it. Write it down. A beautiful thing happens when your brand and coaching philosophy are rooted in values. It only leads to clearer communication in your content, emails, across all platforms. Which brings aligned clients and more ease and joy in your business. Leave the FitsPRO Podcast a review If you find value here, on The FitsPRO Podcast, then pretty please head over to iTunes, subscribe, rate and review the show. It means the world to me when you spread my message to more humans. Want more podcasts? Click here to skim the archives. P.S. Save this value packed episode for later over on Pinterest! ALL THE LINKS YOU NEED: Free On Demand Workshop: 3 Steps To Build a Profitable Online Health and Fitness Business Free Resources Supplements: Legion Athletics Code ANNIE for 20% off Skincare: Fré Skincare Code FDBA for at least 15% off Bags: Vooray Code ANNIE for 20% off Shop Annie Miller Concepts Apparel HERE!
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