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Home > The FITSPRO Podcast > 035 | 3 Biggest Launch Takeaways from 2019
Podcast: The FITSPRO Podcast
Episode:

035 | 3 Biggest Launch Takeaways from 2019
Category: Health
Duration: 00:00:00
Publish Date: 2019-09-03 13:00:35
Description: Biggest Launch Takeaways of 2019 If you want to understand where I was with my knowledge of business when I started out, this should make it pretty clear... I bought B school by Marie Forleo in 2016. When we got to the marketing section, I skipped most of it because it was terrifying and I had nothing to market yet. When she mentioned launching, I didn’t even know what a “launch” was. I had no real mailing list or audience and my Idea of a launch was just saying “hi guys, buy my training” followed by waiting for all the humans to sign up. As you can imagine, that was an epic failure. There were so many factors at play here. It was not the fault of B school. A large portion of it was really just a pure lack of experience. Luckily, if you keep going with this entrepreneur deal, you certainly gain experience. Since 2016 I have launched 20 day challengeFree prelude to 20 day challenge (when I thought I needed a funnel and was doing it all wrong).6 week transformations (when I hadn’t taken the time to really get clear on my ideal client and the type of service I wanted to offer).A pull up guideFree challengesBuilt By Annie round 1Movement 101A relaunch of Built By Annie with 3 new programsBody weight for weight liftersBiz Talk Power HoursFitsPRO FoundationsInstagram 101Recent promo for Built By AnnieAnd the Big Lift Audit That’s 15 launches okay? That’s A LOT of failing and learning with some succeeding intertwined. 2018 and 2019 are when I started to really get a system for launching. To develop a launch map. I took a launch mastermind as well. Which I don’t think was innately worth the value, but I think you get out what you put in so in that sense it lead to success. So, today we’re diving Into my biggest takeaways from launching in 2019. Track your launch numbers Number 1 - launching is a time to study. Studying my launches has helped take away from the connection between my launch being success and my value as a human or professional. Launches are for learning. Now, this will be harder if you’re on the side hustle life. You likely won’t have time for this. But if you can, tracking your numbers is so powerful and empowering in my experience. That’s coming from a person who likes numbers. To give you an idea of what I’m talking about, I track: Email opens and click throughs throughout the launchMain sales page visitsCheckout page visitsEnrollments. Super simple. Not extensive. What this does is two things: It gives me feedback and shows me trends - Which emails did the best Which emails did poorly? What percentage are clicking through to the checkout page from the sales page? And on top of that, it was so encouraging to me to track sales page visits BECAUSE... When you’re launching and sending emails and posting on the gram or getting in your stories, but no one is purchasing or letting you know they are interested, it’s easy to think NO ONE is interested or visiting your site. But THEY ARE. I almost guarantee they are! Remember people need to see things far more than one time before they make a purchase. Especially for a larger investment. Right? A great example of the difference here is my FitsPRO foundations launches vs my recent big lift audit launch. With FitsPRO it takes more momentum through out the launch to get people to feel confident investing. With the $21 launch of the big lift audit, we had people purchasing on the daily anytime I mentioned it because it’s only $21. That takes far less convincing. And there is far less risk involved. So those launch patterns will differ. Either way, track your numbers related to your launch if you can. It gives you data which makes your life easier next time, and it allows you to see that there are cold and warm leads, you just can’t see them without tracking it. Create your launch map Number 2 was really sitting down and Taking the time to map it out. Again, this takes TIME.
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