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Home > The FITSPRO Podcast > 038 | 3 Business Beliefs I Had When Starting Out & Disagree w/ Now
Podcast: The FITSPRO Podcast
Episode:

038 | 3 Business Beliefs I Had When Starting Out & Disagree w/ Now
Category: Health
Duration: 00:00:00
Publish Date: 2019-09-24 01:00:24
Description: 3 things I used to believe about business If you missed it, last week’s episode was the 5 things I used to believe about Fitness. So, I figured I would just continue that theme this week but with business. I think as humans we should always be challenging our beliefs and philosophy whether in life, fitness or business. There are things that I believe to be true now, that in a few years I might disagree with or see through a different lens. As far as business goes, this is more true than you know. The three things I believed you needed in order to be successful are more painful for me to reveal than the fitness side of things.  I can’t put my finger on why, but these are almost more embarrassing for me. But we’re here doin' the thing anyhow. The three things I'm about to dive into are what I believed for probably the first two years of building my online business. They frustrated me to the depths of my soul and I also failed at all of them. Here we go. Number 1 - I thought your freebie was EVERYTHING I spent so much time focusing on and trying to come up with a freebie before anything else. But you know what the problem is with that? And wait, I guess I should reiterate that there is no one size fits all for business. So maybe a freebie is what you need right now. But when I was starting out, it most definitely was not. And I don’t believe it to be of high importance when you’re starting out. Stick with me. If you have a small audience and no data from that audience, but your freebie is supposed to be of high value to your ideal client…how are you supposed to create the perfect freebie for humans you don’t even know yet? And after you create that freebie…what does the email sequence lead to? Right? Because after all the point of a freebie is to get people’s emails, nurture that list, and then up-sell to whatever your service or product is. Sooooo why would we create a freebie, that might not even in line with the eventual higher ticket offer? Or might not even REALLY be what the ideal client is looking for? You get what I am saying and how that can be a bit backwards? I want you to grasp that I am not saying you DON’T EVER need a freebie or that freebies are not valuable. They are. You will need one. But I believe it is not the best use of your time or energy when just starting out. If you missed it, I did an episode on building your offer pyramid and you’ll find in that episode that your freebie is in fact last on the list. The comes after you’ve gotten people results, received feedback and testimonies, maybe created some content for those people and really figured out what they would be willing to give you their email for. Listen to episode 32 here That’s belief number one - thinking freebie is everything and that my business would depend on it. That is #FALSE. I am just now, in year 5 of my business, developing my freebies and aligning my offers so that I can sell more passively through email. Let’s move on to NUMBER 2 Oh man. Number two is still kind of embarrassing for me. Perhaps it’s because I haven’t figured it out yet and am aware of how beneficial they could be for my business. But I also just hate this platform, so it puts a bad taste in my mouth too. Number 2 - Facebook ads are a necessity When I was starting out, everyone and their mom was using Facebook ads. And so I did too. But I wasted money and time stressing over how to create these ads for a freaking 20 day challenge that was barely making me money in the first place. This is where I REALLY stress to my fitsPRO Biz Clients that ESPECIALLY when you’re starting out, you need to stick to organic growth via ONE SOCIAL media platform. Nurture the shit out of that audience with free content, be consistent, and learn to sell. THEN you can hire someone for paid advertising or if it’s within your wheelhouse you can do it yourself. It is also ideal to have a freebie or webinar that peopl...
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