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Home > The FITSPRO Podcast > 043 | Get Past Your Creative Content Block [5 tactics]


	Podcast:		The FITSPRO Podcast
	Episode:		043 \| Get Past Your Creative Content Block [5 tactics]
	Category:		Health
	Duration:		00:00:00
	Publish Date:		2019-10-29 04:00:19
	Description:		CURE FOR YOUR CONTENT RUT. Sometimes creating content can seem bothersome, annoying and time consuming. Other times it’s super fun, you feel inspired and are filled with creative ideas. This episode is moreso for the first situation. When you need some structure, someone to get you going as you stare at the wall, or blank piece of paper or empty notebook app. I should preface this by saying if you don’t know your ideal client, you’re going to be shooting darts at a dartboard that’s 300 meters away with a blindfold on. Okay? You need to know who you’re speaking to before creating content...if you don’t want to waste your time that is. So, you’re in a content rut or just feeling like you’ve created everything you can create (which we know is never the case), then read on! This goes for blogs, emails, Instagram posts, YouTube videos, podcasts, literally any media you can create for an audience. Start with a subject matter. For me, I decide if it’s going to be fitness based, life based, travel based, or business based. If you have categories you post in or use with your audience, this will be helpful. I go over all of that inside Instagram 101 and fitsPRO Foundations. You’ve got your topic. Now give yourself some structure. Choose an intro; your click bait: 3 ways or tips to ____ (build muscle, be more efficient in your workouts, recover effectively)How to:Choose locations for world travelUse lifting strapsStart building your email listCope with comparison online Your "favorites." My 5 favorite glute exercisesMy 3 go-to mantras Then you have the secretive ones. Like: The four things no one told you about being an entrepreneurThe worst cue you could ever useUnpopular opinion about _____ Whatever applies to your audience. Now, I don’t use post topics like this all the time. But they can be helpful in getting the creative juices going whenever you’re in a content rut. Or even when short on time and need to bust something out really quick. Having a headline like this allows you to build a skeleton to your content. You know what you’re laying out. Your three tips, or five fav exercises, or the worst cue and why it’s so terrible. Maybe you include what to say instead. I hope you can see how this tactic can be helpful. Like I said, it gets you thinking in a creative manner but also in a very specific one. Which can be beneficial when creating content. I’ve often ended up actually batching content when using this strategy because one idea leads to the next, and before you know it I have twenty post headlines and topics made. Much like you just heard me ramble them off. Okay, moving on. Poll your audience This is one I use often. Hi, you’re creating content for them. You can ask them to vote in the comments. You can send email surveys, or submit ideas via instagram stories. You’ve got options. Use them. Polling your audience is great for a few reasons. It gets you connected with your people. It allows you to see who is REALLY invested in the content you’re creating. Who are your die hards? This can also be encouraging when you’re feeling unmotivated. You’ll see that people WANT to hear from you and value what you bring to them on whatever platform it may be. Even if two people respond, that STILL gives you data. Create something based on what those two blessed humans sent you! Or better yet, create more than one post around the topic. This also gives you feedback as to what your ideal clients (or potential ideal clients) are wanting from you. What problems are they wanting answers to? What topics come up more than once? That’s great data for you moving forward with your content and even product creation. Next up… Repurpose old content Thiiiiissss one is pure magic once you’ve been in the game for a minute. Look, not everyone in your gram fam or on your email list sees every post or reads every email. And even if people saw it the first time,
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