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Home > The FITSPRO Podcast > 045 | Money Mindset, Buying & Pricing


	Podcast:		The FITSPRO Podcast
	Episode:		045 \| Money Mindset, Buying & Pricing
	Category:		Health
	Duration:		00:00:00
	Publish Date:		2019-11-12 04:00:03
	Description:		Today I’m taking you through a few topics around money from a consumer and biz owner point of view. We’ll cover: Why we buyMoney mindset (something I’ll likely work on five ever)A pricing formula Pricing is one of those things that seems so simple to me now, but I remember it being crippling so many times earlier on in biz. Now I have a bit of a formula to follow. Formulas make things easy. They take the emotion AND your wallet out of the process. Emotions aren’t bad. But they are also not how we choose what to charge for our services. They are however how we decide to PURCHASE a product or service. In my mastermind we were discussing why people buy things. It’s multifaceted of course. Humans aren’t robots. There’s always emotion involved. ESPECIALLY with what we’re likely talking about. Which is making an investment in ourselves and/or asking someone to invest in themselves via our offer. People will buy from you because they are at point A and they believe you will get them point B. They feel that you will support them, or provide the map they’re looking for. They believe you’ll help them reach a new level of themselves. Or get them out of the hole they’re in now. Maybe it’s healing their relationship with food. They want to feel free from bondage and obsession. Maybe they just want more headspace. They don’t want the gym to cause more stress than it needs to. Look at yourself, why do you buy things? To feel good? Look the part of a certain status? To decrease worry? To improve yourself? Reach a new level? To support a local cause? To support the planet? These are pretty normal reasons that people buy: Get ResultsExpress a StatusConvenienceSelf ImprovementSocial/environmental mission I pay to get my nails done because it makes me feel put together. Even when everything else is a shit show, it literally brings me joy to look down and see my fresh gel nails. I pay coaches for two reasons: I want to feel less overwhelm, and get over my next hurdle. Whether that’s having more successful launches, or creating better systems, or figuring out how to hire someone so I can remain more in my zone of genius. I pay for grass-fed meat because I have the money and because I value my health as well as the way the animals are raised. That’s more on the environmental side of things, right? So, that’s all jus to say that a lot more goes into making a purchase than “wanting something, and then buying it.” Feelings drive most of our buying decisions. And those decisions can be empowering or destructive. Buying things does not = making wise or massively expensive investments. That’s where money mindset comes into play. Let’s talk abundance vs scarcity mindset for a minute. I did not grow up with money. My mom worked at Safeway and that was more-or-less our income for a four person household. I remember delivering newspapers door to door and going with my mom to stock Little Debbie’s pastries on early weekend mornings. Okay? So, were we impoverished? No. I had food and a roof over my head. But was money viewed as plentiful and overflowing in my home? Absolutely not. Money to me was synonymous with stress. We were never going to have enough and we would be restricted by it. That was my belief. I wasn’t going to have nice things. And I certainly wasn’t going to give it away if I had it. I also learned very early to work hard. BUT that hard work did not equal more money. If you believe that hard work = money, let’s set that straight right now. It’s false. There are plenty of hard working people in this world, and in America that do not make “good money.” Does that mean you shouldn’t work hard? No. That’s not my point. It’s simply that working hard does not equal more income. In fact the goal of en entrepreneur or my goal anyway has been to provide the same value, but work less. To become more efficient. That’s where I believe the money is.
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