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Home > The FITSPRO Podcast > 046 | Results From Posting 85% Less on Instagram
Podcast: The FITSPRO Podcast
Episode:

046 | Results From Posting 85% Less on Instagram
Category: Health
Duration: 00:00:00
Publish Date: 2019-11-19 04:00:44
Description: I WENT FROM POSTING SEVEN DAYS PER WEEK TO ONE FOR A MONTH. For those of you that don’t know, I went from posting seven days per week to posting once or twice per week or the entire month of October. I was still in my stories almost daily. Today I will cover why I did it, how the experiment came about, the numeric results from the experiment and the subjective/emotional results from the experiment. As well as who I think can get away with posting less and how to go about doing it. When I mentioned it to the gram fam - that I’d be posting less, I got DMs asking where I got the idea. If it was just stress or I needed a break from the Insta or what. Truth be told, it was a combination of three things: I needed a break. I was burning out. And burnt out humans don’t create helpful and valuable content. Not to their normal standard anyway. I hadn’t taken a break from posting every day on Instagram for almost four years.I know that stories get me 3-5x more views and a lot more DM engagement than the feed. A far larger number of REAL meaningful interactions with my followers happen from my stories. Which is also why I encourage entrepreneurs and coaches to GET IN THEIR STORIES. You can expedite the know, like and trust from there.I had observed other successful Instagrammers doing it - they were posting less often but still getting engagement. People seemed excited that the person was posting and it didn’t seem to matter that they were posting less often. It was still enough to stay relevant, and they were still present in their stories, so it didn’t even feel like they hadn’t been posting in their feed. When it comes down to it, I am a student of Instagram. I love it. It’s my favorite social platform. And for me; what was the worst that could happen? Engagement might decrease? I lose some not loyal followers? Big deal. If the worst happens, I know how to rebuild. I know how to get engagement back up. I know how to nurture an audience. But what if...what if I can do less work, and still serve my people well? I wouldn’t know unless I tried it, and I was more than willing to try. You guys, I am literally SO excited to share these findings with you. Partially because I learned SO MUCH in the process and partially because I am intensely refreshed after reducing my output by 85% for a month. Story views and engagement - no change I was still receiving all the DMs in response to stories. Still well within my normal range of views within 24 hours. My highest days stayed the same being Sundays, Mondays and Tuesdays. Profile views over last 7 days - no change I expected this one to decrease, especially with less likelihood of getting on the explore page and less opportunity for my followers to share my posts. But it didn’t. I figured posting in your feed drives this number up but perhaps that isn’t always the case. In fact the only time I really see this number spike is when a post goes relatively viral, which actually happened in my last post of October. My post got 50 + story shares, 434 people sent it via DM to their friends, 433 comments, 218 people saved the post, 2,611 liked it, it reached 18,035 people, and lead 6,503 people to my profile. On top of that, I gained 2,000 followers in 48 hours. View the post here. 1-3% engagement is normal and expected on Instagram with the current algorithm. Back when I started, 10-15% was normal. Now, what constitutes a viral post is 9-10% engagement. My engagement on that post was over 10%. Clearly. So let’s go on a little tangent here, which wasn’t planned. But that viral post is worth talking about. And I mean, what a freaking way to close out a break from Instagram right? The irony kills me. Posts 85% less, one of four posts in a month goes viral and viola, all the exposure literally overnight. Now, I want you to remember that followers and likes don’t equal income. Yes, the post was a very passionate post,
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