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Home > The FITSPRO Podcast > 057 | To Offer Free or Not to Offer Free
Podcast: The FITSPRO Podcast
Episode:

057 | To Offer Free or Not to Offer Free
Category: Health
Duration: 00:00:00
Publish Date: 2020-02-04 05:00:32
Description: To offer FREE or not to offer FREE? Before we dive into this episode I am officially starting to pick reviews of the week and reading them at the beginning of each episode! This is low key super exciting for me because it still baffles me that there are human beings who listen to me week after week. I’ll receive DM’s from people who find the podcast, binge listen to it and then tell me how much it’s helping their coaching, biz or life and I just can’t even with myself. So, review of the week comes from Lindsey580 That means you have been entered to be the listener of the month, which will receive a non-membership program of choice for 50% off. Noooowww for today’s topic. This has been an ongoing conversation since the beginning of business I am sure. To offer free things or not to offer free things I’ll start out with a giant spoiler alert…YES. You need to offer things FO FREE. But we can’t say that without discussing the spectrum. Because there is definitely a spectrum. What I mean by that, is that there are different types of free content and that free content does different things for your biz. Lucky for you, we are diving into ALL of them today. Free content to establish trust Social media content - high volume + no upsell (typically). This is not directly related to your offer. But still adds value to your audience. You’re providing tips, tricks and truths that your warmer leads will take, apply and see value in. These humans will likely purchase from you down the line. Email newsletters - a step up from social media. Again this content is free. But these people have done more than hit the follow button. You’re not just a part of their daily scroll, where they’re seeing hundreds of other accounts. The humans said, yes Tina, I want more from you. I never want to miss what you’re layin’ down. So Imma put my name on your email list. This human knows they are your people, and are likely interested in your offers. Blogs, YouTube videos, Podcasts - similar to social media. Free - not directly related to up-sell or specific offer of any kind. Yes some blogs, emails or podcasts will be directly mentioning or offering something if someone joins your program, but that is not the purpose of the content most of the time. These are just another way to provide deeper value than an Instagram post. Same topics you probably discuss on insta, but with more depth. Everything above is free and you should at least be doing one of these on a consistent basis. Those were free content not attached to any specific offer. Meaning there’s not a direct up-sell to your program. Freebie to upsell Now we get into your freebie, as I call it. This is your intentional free content meant to give a potential client a taste of your offer, and then up-sell them. The goal is to get them to sign up for your program from the freebie. Now, this could be anywhere from a PDF download to an hour long webinar or 5 day challenge. You’ve got options here. We can use a freebie from social media or your site such as my Free 3 Day Mobility + Core (this is pulled directly from BBA). You get to choose how soon after the downloadable PDF you attempt to up-sell to your program. Mine is a 3 week email drip system that gets people to purchase Big Lift Audit or join the BBA waitlist. Now, I am always playing with this to see how we can get higher conversions. But I share just as an example of what can be done. And why you’d have a downloadable PDF. A webinar is something I use for selling Fitspro Foundations. I have my free three mistakes online health and fitness coaches make in their biz and how to fix them in one week. This is an hour-long intensive life webinar. The three mistakes are pulled directly from FitsPro Foundations. This is super valuable whether someone enrolls in Fitspro or not. But if someone is on the fence, or considering Fitspro, it is a perfect way to spend one hour sharing ...
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