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Home > The FITSPRO Podcast > 061 | #1 Thing Online Entrepreneurs Should Work On


	Podcast:		The FITSPRO Podcast
	Episode:		061 \| #1 Thing Online Entrepreneurs Should Work On
	Category:		Health
	Duration:		00:00:00
	Publish Date:		2020-03-03 05:00:22
	Description:		THE ONE THING I SUGGEST YOU WORK ON AS AN ONLINE BIZ OWNER. This episode is really two things I think online entrepreneurs should always be working on, but even if you know one...it doesn’t do you any good if you can’t do the other. We communicate in the online world, MOSTLY via writing. Now there is a caveat here. And that is if you solely use video or some other medium to communicate in the online space. Say you have a YouTube Channel or you only make videos for Instagram and then your product or service doesn’t have a sales page with writing, rather people have to apply to get on a call with you and that’s where you make the sale. IF THAT IS YOU, then this mostly doesn’t apply to you. But if you’re like most other sole preneuers in the online world, and write captions for Instagram or emails or blog posts and have a sales page on your site or landing page where someone will decide to enroll in your program or not... well then, I’m talking to you. You need to, and will likely forever need to get good at writing. This does not mean you need to be an author, or have perfect grammar. What I really mean when I say “get good at writing” is spend time improving your ability to communicate through the written word. It makes sense doesn’t it? If how most of your humans hear about you, your offer, and what you do is through reading...it makes sense that you’d want to get better and better at writing to your audience, yes? So, when I say that writing is the #1 thing I think entrepreneurs should work on, it’s really a two part deal. If you get better at communicating through the written word, that’s great...but you also need to be clear on what it is that you’re communicating and who you’re speaking to. That’s where part 1, or 2 if you want to call it that, comes in. You forever need to know your ideal client and be working on how to communicate to her or him effectively. In a way that makes them feel as though you already know them, yet you’ve never met. So I suppose part 1 is knowing your ideal client, and part 2 is the writing piece. How good are you at communicating with your ideal client? We are forever improving on both of these through our entrepreneurial journey. That’s in part because you should be writing to him or her in most of your free content on social media, on your sales page, and day to day if you actually have clients already. You’re always learning, getting feedback and diving deeper into who it is you’re here to serve in this world. And if you’re on Instagram or want to have an expert presence on Instagram...congratulations, you’re now a writer. Any area you provide free content to your audience is an opportunity for you to practice your writing. How you communicate to your dream client. To your human of choice. It’s a chance to use new verbiage, new examples, see what sticks and how people react. You might not think you’re writer and you might resist it still, as you listen to this. But it would behoove you to embrace the idea that you ARE in fact a writer. That you have the space and ability to improve. And that if you do improve, you will see growth in your audience, interaction and inquiries to work with you. It is no secret that in the comment section of my posts and in my DMs you can find comments like “woah I’ve never felt so seen in my entire life. It’s like I almost have chills because this is so accurate.” And “never felt so understood and seen by anyone I’ve ever met” and “wait, has Annie been secretly stalking me?” No I didn’t make those up. Those are direct quotes from my Instagram comments. You can read the post in the show notes and see for yourself. Those comments and DMs roll in for two reasons - I’ve spent an aggressive and dedicated two years learning about my ideal client and working on my ability to communicate through writing. Now, how do you get better at writing? I get it. I am aware that I actually enjoy writing,
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