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Home > The FITSPRO Podcast > 063 | Quarter 1 Review + Quarter 2 Planning
Podcast: The FITSPRO Podcast
Episode:

063 | Quarter 1 Review + Quarter 2 Planning
Category: Health
Duration: 00:21:03
Publish Date: 2020-03-22 10:00:00
Description: QUARTER REVIEW + GOAL PLANNING. This is early - and I clearly haven’t recapped my entire first quarter. But I have gathered all data thus far and started planning quarter 2. I really hate waiting to plan a quarter until I’m in it. If you’re new here or I haven’t mentioned it, I prefer to be a month or two ahead of schedule with as much as I can. That way I’m only doing real time work with things that have to be done real time. For instance during a launch, all the emails and posts and Canva images are done. The emails are pre-scheduled and all I’m doing is showing up in real time on social media and viewing my numbers. Therefore we’re here, discussing quarter one and two while still in quarter one. If you don’t use quarterly planning and you’re an entrepreneur, I highly suggest it. This is something I wish I would have started way earlier in business. You don’t need a complex business to benefit from quarterly planning. I use Amber McCue's Fresh Start planner for my more tactical biz planning. And then Hilary Rushford's Elegant Excellence journal for the life/emotional/dreaming aspect of business. I think emotional health and awareness + aligning your life and biz are very important. So that’s where I do my actual quarterly, and monthly planning. As for quarter one of 2020 - we must discuss my annual goals because that’s where the quarterly goals and markers come from. In quarter one so far, I’m am on track for my annual revenue goal which is lovely. This is the joy in tracking numbers and doing quarterly goals. Because if I wasn’t on track for that goal, or any goal, I’d need to either change the goal, or determine how I’m going to reach the goal in the coming quarters. So we’re on track for the annual revenue goal. If you don’t have revenue goals, I also encourage you to make that. And then look at how that might happen - how much does your offer cost? How many would you need to sell? How many launches or pushes does that mean? And so on. It’s a good practice to get into even if you’re just starting out. In quarter one I also had a FitsPRO Foundations launch and a Built by Annie push, as well as down-sells from each of those. That simply means that I had an enrollment period for those main programs and then a promo of some kind for another supporting offer right after those bigger enrollment periods. Both of those launches went great and I want to dive into the context of those. Because it’s important to look at going forward. I have launches coming in quarter two and the numbers and data from quarter one are useful to me in planning those Q2 launches. I straight up nailed the FitsPRO launch and down-sell to Instagram 101. It was my fourth or fifth launch of FitsPRO. Therefore I have data from 4-5 launches. I felt that I’d found the timing of what information to deliver when. But it was also the first week of the new year and that means people are ready to start something new. They’re inspired to take action and sign up for things. Therefore I take that context into consideration. That’s part of the process in business. You learn your seasons. When are people most willing and ready to buy? To invest? And to start a program? In tracking my numbers from that launch I was able to plan the next launch which will be this month. Emails have already started going out to the waitlist. I realize it’s still quarter one but this launch will cross over into quarter two. I tried a new promo last round for a downsell to IG101 and that went VERY WELL, even better than expected. It was the first time doing that. So I do plan to do something similar for future launches. Just like last round, I’ll track numbers and see how it goes. As far as Built by Annie goes - I reached my goal of getting a certain amount ladies in the doors. But I did something VERY different this round. So back in November I did a birthday month promo for four weeks. We call this a push vs a launch.
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