Search

Home > The FITSPRO Podcast > 074 | What Type of Website Do You Need?
Podcast: The FITSPRO Podcast
Episode:

074 | What Type of Website Do You Need?
Category: Health
Duration: 00:00:00
Publish Date: 2020-06-09 05:00:00
Description: Remember that you need to check the show notes to see if you were review-er of the week, and then keep an eye out to see if you were listener of the month as well. That will be in the show notes and Annie’s Weekly Wrap. You can subscribe to Annie's Weekly Wrap at anniemiller.co/news. This will likely be a quick episode but hopefully useful for those of you if you run a biz and think you need a website. All websites are not created equal, and all websites do not serve the same purpose. Today, I hope to get you some clarity on what type of website or website platform might be the best fit for you. First off - let’s look at what a website should DO. Websites can act like employees. They have the ability to make money for you, while you’re doing other things, even sleeping. That was one of the first things that attracted me to having an online business. It was when someone said - make money while you sleep. Now, it took YEARS before that concept came to life for me. But fact is, having the right website or sales page can make this happen. We won’t get too much into the weeds here because what really makes you money is what’s ON the website or sales page. Your sales copy, the images, the communication piece, the client experience. That is what truly allows a website to make you money while you sleep. And we are discussing none of that today. But we do cover this in depth in Fitspro Foundations under our sales page section. So, a website can make money for you. It also communicates your brand feel, or vibe if you will. Your website or sales page dictates the beginning of your client experience. Whether that’s a one time purchase or an application to work with you. You might notice that I keep saying “website or sales page.” That’s because you may not need a full blown website. Please don’t make the mistake of going to my website and thinking you need a blog, an Amazon page, a product page for single purchase items, brand deals, and multiple offers. That will simply overwhelm you, and you’ll likely end up focusing on the WRONG things if you’re just starting out. I have another episode on building your offer pyramid - highly suggest checking that out. In short, many people start with free, but have yet to nail down their higher ticket offers. And yes, I absolutely suggest starting with 1:1 or higher end, higher touch programs before building out memberships, or lower ticket and free products or programs. Check out that episode to learn more about that whole situation and my take on it. Point being - you might only need a single lead page or landing page for your program. Maybe you don’t need a blog. These are things to be considered when taking on the daunting task of building your website or sales pages. It’s so so so important to do what fits for YOU and YOUR BUSINESS. Not what I do, or any other coach is doing. We need to choose a web host that does what you need it to do. So, you have options. In FitsPRO Foundations we have a PDF with online resources for websites, payment platforms, email hosts, all sorts of things so you can determine what you ACTUALLY need to start and run YOUR biz. Because again, it’s not about what Jennifer, or Tina, or Chanel is doing. It’s about what YOU NEED. Questions to ask yourself before choosing a platform: How many programs or products do I sell? Am I going to be the one in charge of editing and managing the website? Do I need a blog? Will I need a place to host a podcast or other media? Do I sell goods? E-commerce? Some sites aren’t set up for this. Do I need a membership site? Am I hosting a course? Some of these questions will make choosing your platform easier. And it doesn’t have to be ONE. I have three different platforms that I use. I’ll explain that as we go. Knowing what YOU NEED and having it written down can be helpful when going to these web platforms and reviewing your possible options.
Total Play: 0