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Home > The FITSPRO Podcast > 076 | How To Be Polarizing + Prep For The Hate
Podcast: The FITSPRO Podcast
Episode:

076 | How To Be Polarizing + Prep For The Hate
Category: Health
Duration: 00:22:15
Publish Date: 2020-06-23 05:00:55
Description: Okay I think this is going to be a very fun episode. Mainly because I look forward to the implementation + conversation that comes out of this topic of polarization. I was VERY scared to be TRULY polarizing in the only space that I have. While I was never a normal fitspo, and never “fit in” in the what I would consider to be the norm of the world of online fitness, I also didn’t REALLY start actively speaking out in a polarizing manner until 2018. And I didn’t start doing it OFTEN until maybe late 2019 and 2020 to date. Before we get into polarizing topics, how to address them, what to expect when you open the door for hate, and so on, let’s define what a polarizing topic is by definition. According to Oxford Languages on my little Google search, to polarize is to: “divide or cause to divide into two sharply contrasting groups or sets of opinions or beliefs.” Thus, you can see where CHOOSING to be polarizing may be completely and absolutely terrifying. But I must remind you my friend, that you are not trying to be for everyone. You are trying to draw deeper and closer to your ideal client + drive out those who are NOT for you and your brand. Being polarizing does that and more. Beyond cultivating a stronger, more die hard audience, being polarizing also leads to viral exposure, relatively speaking. I say relative because if you have 100 followers, then getting 1000 likes and 100+ shares is the most viral for you. For someone with 20k+ 2000+ likes and hundreds of shares would be viral. It all depends on your day to day comparison. Bottom line, stepping out and speaking firmly on a polarizing topic gets ATTENTION. And hi, you want attention. To recap: Being polarizing can result positively in: Larger than normal exposure, likely to YOUR PEOPLE. Because your die hard audience members will share with their friends, who align with your ICA. Win-win. More people in your audience who are likely your ideal client. It more clearly defines to your audience what you and your brand stand for. What is a go or no-go for you and your business, program, brand, self. Drives people out of your audience who don’t belong here. I repeat, you are NOT for everyone. No one is. Now, let’s discuss some topics and how to land on a polarizing topic that feels natural for you. It will be scary to speak out no matter what. Maybe. Who knows, maybe you love it. Polarizing topics: I will give examples from business and fitness as I coach both and speak out in both of these arenas with strong polarizations. I need to say something real quick, just in case we aren’t clear on WHAT a polarizing post is. IT IS NOT YOU GETTING ON YOUR SOAP BOX AND COMPLAINING LOUDLY. THAT’S JUST IMMATURE AND ANNOYING. Let’s be clear. When I refer to a polarizing post, I am referring to you speaking out about something you disagree strongly with (an unpopular opinion), providing reason for WHY you disagree and your action in the other direction. How does you disagreeing benefit your audience. WE MUST KEEP THIS AT THE CENTER OF OUR POLARIZATION. So, now that that’s out of the way… First off - your polarizing topic(s) should, like I said, feel natural. What angers you about your industry. Or breaks your heart? What elicits a deep emotional response from you? Legitimately think about it. If you don’t know, pay attention to what sets you off this week or month. That’s your topic, my child. What makes you want to yell and scream. What posts do you secretly send to your friend and talk shit about? Mmmmm? I know you do it! That’s your topic. But remember, you’re going to compose your thoughts, and determine why you’re speaking out on this topic. We’re not just complaining. You have a solution. Don’t be the person who complains without leading. If you don’t know - my polarizing topics in fitness are the speaking out against the sexualization of the fitness industry, against selling with your body,
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