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Home > The FITSPRO Podcast > 078 | How To Build A Reputation On IG w/o Exploiting Your Body
Podcast: The FITSPRO Podcast
Episode:

078 | How To Build A Reputation On IG w/o Exploiting Your Body
Category: Health
Duration: 00:00:00
Publish Date: 2020-07-07 05:00:00
Description: If I have been known for one thing on Instagram from day one until now, it is hands down, my reputation for not exploiting my body, but still providing value and growing an audience. It can be done my friends. This comes up often in my DM’s. How to grab attention, get interaction and grow without showing your butthole. That’s the goal today - to give you some legit ideas on how to make that happen. It can definitely feel easier to just post a flattering photo with some suggestive skin. But let’s keep in mind that this action may not attract the audience you’re truly wanting or the reputation you're working toward, and that matters when it comes to people actually paying you money for your services. I always say that if you can’t grab attention on Instagram without exploiting your body, you simply lack effort, creativity or both. Remember - butthole tactics are easy. We are not taking the easy route. You must get creative. And I might add, this should be fun! It should be fun to prep content and think about how it’s going to be received. Ways we can do this: Use words  - we’ve talked about the hook before. This is your first sentence. What grabs the viewers attention. Having a good hook is important. But step one is the photo, image or graphic. That’s what stops the scroll right? Something that is becoming more and more popular and has been wildly successful for me is to essentially put the hook as the actual post. That can be just text as the photo or an applicable photo with text added next to or over the photo. If you go to my Instagram you can find examples of both. These are bold statements, which grab attention, and more importantly, don’t involve my butthole. Make the words polarizing either stand for something, or use attention grabbing verbiage. I tell my pelvic floor specialists to use the word vagina. It grabs attention. Then they can educate and make their legitimate point in their caption. But no one is stopping their scroll to read about incontinence. I did a post comparing and defining the differences between the single leg RDL and single leg DL. Instead of using text on the image that said RDL vs DL, I said “stop mixing these up, they’re not the freaking same.” Which one is more likely to catch attention? And which one are you more likely to read? People so often underestimate the power of words. Or know the power of words but then don’t leverage that power for their own brand and business. Use funny, playful, or questionable photos: a smile is great. And those posts are needed. But we want to draw people in, away from scrolling. This can be done by simple facial expressions. Ones people can relate to. You see this all over my feed. Be expressive. Play with your expressiveness. Serious faces amidst smiles are intriguing to people. Me making a confused and frustrated face matches a post about small biz taxes or not understanding how to write efficient programming. Instagram is a visually creative platform by nature. Push into that. One of my FitsPROs, colleagues and gram friends creates super relatable and hilarious gifs. They all look the same and are on brand. That’s her way of stopping the scroll and demanding attention. Like I said, creativity and effort are the only things holding you back. With all of that, it might be helpful to keep a few things in mind. People react, respond to and share things that are relatable. This is why it’s so incredibly important for you to understand your ideal client. Get my free download here! Is she or he a parent? Do they like to lift alone? Do they workout at a globo gym? Are they hybrid athletes? Do they measure their food? What do they love? Do you know their philosophy about food and exercise? What do they think is bullshit? All of those things drive, or could be driving the content you create. Content that stops their scroll,
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