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Home > The FITSPRO Podcast > 086 | 3 Ways To Improve Your Content
Podcast: The FITSPRO Podcast
Episode:

086 | 3 Ways To Improve Your Content
Category: Health
Duration: 00:19:24
Publish Date: 2020-09-15 05:00:00
Description: I straight up felt the need to create this episode based on some of the content I’ve seen on the gram in the past few months. Some of it is spot on and absolutely amazing. Some of it is, well, not - which leads to today's post of 3 ways to improve your content. Not all content is for everyone. I rarely do IGTVs, while I follow professionals who post multiple per week. I’d say it’s their main form of content. Old school feed posts and stories are my form of content. Feed is education. Stories is real life, behind the scenes or further education. It can feel like you have to do it all. And I am here to tell you that you don’t, but whatever you choose to do, it needs to work. You feel me? So today my hope is to help you improve your content, specifically on Instagram. Better content ideally leads to higher interaction. Higher interaction leads to higher reach, and over time, a bigger, devoted audience. Which is goals. These are options. Meaning you can use them all or only one. It’s not a step by step process, rather a toolbox to pull from. First up - this one is something I have mentioned many times but to this day leads to my best content. HANDS DOWN. Create content based on your clients Obviously you need to have or have had clients for this to happen. But stick around for number three if you do not yet have clients. And even if you serve no clients yet, still listen. Because this will make your content  creation so much easier in the future. If a client asks a question, hello - create a post on said topic. Shoot, think of three ways you can talk about said topic! Why? Because you’re currently at your desk, thinking of what your potential ideal client needs from you. What content are they wanting. What are they wondering about…? YOUR ACTUAL CLIENT JUST ANSWERED THAT FOR YOU. If your clients have a question, most of the time, it’s pretty safe to bet that your audience is wondering the same thing. Or they don’t even know they need it, but they do. And now, you’ve heard them.  This is not limited to questions either. Often I create posts, and I know my colleagues create posts just based on conversations they’ve had with a client. A struggle, or success, or topic in general comes up. And you’re like, oh yes, I should make a post about this. It’s truly a rather cyclical thing - you create content that attracts your audience, small percentage become clients, clients help create your content that then does an even better job of attracting the right clients, so on and so forth. Definitely worth paying attention to if you have not yet done so and do in fact have clients currently. Next up. You might not love this, but it’s super freaking simple, obvious, and also works. Look at your metrics and those within the industry (market research) Keep doing what does well… It’s true that there are 50 exercises to work the glutes…but if we know that 5-6 work really well for us, isn’t wise to just stick with those 5-6 but alter load, variations, time under tension and so on? Same goes for content! SAME SAME MY FRIEND. It’s market research time. What does well for you? You can’t actually see this inside Instagram unless you’re a business account. And if you are in fact attempting to build a brand on the insta, you should be a business account. Look at your insights. I literally give you a chart inside Instagram 101 for tracking content by what does well with shares, saves, likes, comments, and reach. But you can do this without my chart. We want to look at all of these factors because you’ll start to see trends. What type of content does well all across the board? Maybe it shows up in your top content for shares, saves, and reach. You should probs make more of that content. Right? This also allows you to see what types of content tend to do certain things for you. Some subjects or literal types of contents (like infographic vs video) are more savable or sharable.
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