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Home > The FITSPRO Podcast > 088 | 2020 Observations of Instagram to Help Grow Your Brand
Podcast: The FITSPRO Podcast
Episode:

088 | 2020 Observations of Instagram to Help Grow Your Brand
Category: Health
Duration: 00:24:37
Publish Date: 2020-09-29 05:00:00
Description: I am a student of the gram. And I encourage all those who take my Instagram 101 course to also embrace the status of “student of the gram.” If you want to use any social media platform to grow and solidify your business or brand, it will behoove you to learn about it - to observe the platform objectively. Market research is a powerful tool. It sounds fancy but it’s not. Take note about what is going on with your profile and audience as well as others’ profiles and audiences. We also do this inside Instagram 101. What does well? The goal here is to determine what you enjoy + your audience responds well to. This way, we are leveraging your preferred media and adding value to your humans. Win-win. We’re always looking for that win-win. So, in today’s episode I plan to share with you what I have observed throughout 2020 on Instagram with small and large accounts alike. For some context, I follow people in different arenas outside of health and fitness. But the point is we’re all “creators.” I enjoy following style accounts, photographers, travelers, bloggers and general content creators. It feels organic to the platform and I learn a lot from them and how they use social media. That’s just to say that if you’re only following people in your field, it can be useful, refreshing and fun to branch out into other genres. It’s truly the same as a writer telling other writers that if they want to get better at writing, to READ LOTS OF BOOKS. You want to get better at leveraging Instagram for your brand or business? Follow a wide variety of accounts on the platform. We will begin with the fact that Instagram is always changing. This is the rather obvious observation numero uno. The observation doesn’t stop with the fact that IG is ever-evolving. It’s the fact that those who use the platforms newest features early on may not get completely screwed as the algorithm drives traffic towards those using the new feature. Enter, Instagram reels. You’ve got to be willing to roll with the punches. You also won’t lose your business or fail if you don’t use every feature. Don’t sweat it. BUT - I do encourage you always try the new feature a few times simply to see if it might be for you and your audience. Some people have absolutely thrived with Instagram reels. And I frankly see it being much more successful than IGTV because it is more digestible and shorter for compact entertainment or education. It’s more interactive than a typical post. You can have real length captions unlike IGTV. So all in all, reels might be worth your time. Worth a try at least. As is any new feature. For instance, I found that my audience is not about IGTV. And if they are, it’s got to be under 3 minutes. So I don’t typically do them. It’s not content I enjoy making, and my audience doesn’t respond well to it either. Not for fitness. Though my episodes on eyelashes and messy buns have done well. Again, that’s just not my priority. Sticking with the subject of content… You don’t have to do it all to build a successful brand on Instagram. I know of creators and professionals who almost exclusively post one type of content. And they’re winning. This goes back to being really freaking good at what you do and clear about who you help and how you help them. And of course, being consistent. You can use every feature instagram has but if you aren’t clear and consistent, you’ll still fail at building and profitable business or brand. PERIOD. Some creators use IGTV several times per week. These people thrive with video content. They’re good at it, and it is valuable to their audience. Some people exclusively create infographics, therefore that is what’s expected by their audience. They’re good at it, and it performs well for them. All of this is to say, find what works for you, and leverage it. If you enjoy video and your audience is responsive to it, then create more video. Explore creativity there.
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