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Home > The FITSPRO Podcast > 091 | 3 Biggest Launch Mistakes & How To Do Better
Podcast: The FITSPRO Podcast
Episode:

091 | 3 Biggest Launch Mistakes & How To Do Better
Category: Health
Duration: 00:26:35
Publish Date: 2020-10-20 05:00:00
Description: I just took three women through a launch. And it got me thinking a lot about my first few launches of each of my programs, and the launch mistakes I made along the way. Why? Because these women were experiencing some of those same early launch feels that CAN happen. Not always, but often. For those of you who don’t know, you have a few options when running an online business. You can launch, do pushes, or have ongoing enrollment. These are all different approaches to get your ideal client to invest in your offer, service or product. I have tried all three by the way. And launches work the best for me, so that’s what I do, as well as what I teach. For some quick definitions - a launch has an open and close date. The doors will literally close and someone cannot enroll, join, apply, or sign up after the launch is done. A push is a combination of a launch and ongoing enrollment. This is where someone can indeed enroll or apply anytime but every three months, let’s say, you bring attention to your offer and market it far more heavily than you normally would. The doors won’t close after a push, but you’ll being giving less info about it to your audience. Then we have ongoing enrollment. This can look a lot of different ways. For instance I don’t open and close my one time purchases items. Anyone can purchase Body Weight For Weight Lifters, Big Lift Audit, Movement 101 or Instagram 101 at any time. I could do pushes for those if I wanted or a little promo. But they’re up for grabs all day everyday. This is a large part of my passive income stream. These programs to date have generated over 15k. We call this the power of passive. And by we, I mean me, right now, in this moment because I’ve never heard that but should def coin the phrase. If any of you steal it, I’ll know. So, there you have it. You can have open enrollment and talk often about your singular offer, you can do pushes, or launches. And you can certainly use different approaches for different offers. There is no rule book here. It’s all game. And most importantly it’s what works for you, your offer, your biz model and your audience. Thus, you can see where this might take time and a lot of trial and error. Now, let’s get into the three biggest launch mistakes I see and how to fix them. Because I have def made all of these myself. 3 Biggest Launch Mistakes Not preparing and nurturing your mindset BEFORE + DURING the launch Launches can be a HUGE emotional and mental rollercoaster. It’s so easy to attach worth, value, desperation and codependency to your launch. All of which are not healthy, nor helpful. There are very normal fears that arise when one is preparing for a launch. And if you’re not careful, those fears will permeate your launch content. Fears that you’re wasting your time. That you did all this work, and no one will join. Fears that your message won’t land. That you don’t actually know what you’re talking about. An overall lack of confidence in your offer, and ability to bring this offer into the world. It’s not good. It’s all normal. But again, not helpful AT ALL. Especially if you choose to believe it, and then act on those feelings and beliefs. I’m no psychiatrist or mental health specialist. What I do know is that beliefs drive feelings, and feelings drive actions. Soooooo we’ve got to address some of these feelings and beliefs BEFORE launching so that we don’t completely lose our mental shit during the launch. Here’s the deal. You know I am a bit of a tough love gal. I get to the point and feelings aren’t really my deal. L O L. With that, I know these truths and questions to be helpful. When you’re focused on failing, you’re robbing your potential clients of a perfect offer for them. You’re no longer focused on graciously leading your audience. It’s truly selfish. What do we know to be true - if your messaging is clear, if you’ve defined who this offer is for, what it does,
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