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Home > The FITSPRO Podcast > 094 | Three Tips For Starting + Growing Your Email List
Podcast: The FITSPRO Podcast
Episode:

094 | Three Tips For Starting + Growing Your Email List
Category: Health
Duration: 00:19:16
Publish Date: 2020-11-10 05:00:00
Description: When it comes to email I am rather old-school. Probably because my first internet mentors were pro email list over social media, while still fully going ham on social platforms. You’ve likely heard this but I’ll say it again. We don’t own Instagram, or Facebook, or Youtube, or any other social media. They can disappear or restrict us at any given time. I have experienced this myself and if I am being honest, I had a mild heart attack when it happened. On two occasions I have been locked out of IG. One of which was during a launch. Not ideal. I adjusted, and it was fine, but that anxiety was immediate and VERY real. So we must ask - what would happen if IG or your social platform of choice disappeared? I can tell you my plan, because I’ve thought about this many times. I know that I personally GET a lot of value from IG. So I would search all my favorite accounts or names on Google, find them, and subscribe to their mailing lists + find out where else they are on other potential platforms. For my own biz, I would expect email open rates to go up. Now email is where they can hear from me. They can’t depend on IG. I would immediate hit up my other, less used platforms like FB and probably make an account on whatever other platform my audience would gravitate towards. I would decide this based on an email survey that I sent to my list + my Facebook group (if that still existed). And lastly, bless this podcast, I would announce all of that HERE, on the FitsPRO podcast. And you better believe that would include driving people to my mailing list like it was my second job. That is what I would do if IG disappeared over night. Beyond losing my audience, the bigger concern for me would honestly be losing 5 years of content. It stresses me out just thinking about that possibility. Yes, while I have a lot of content saved, most of it is not. And maybe you notice, maybe you don’t but I repurpose a lot of my old content to make new content. Soooooo very stressful to think about losing it all. I digress. All of that is to say, we don’t own social…We have much higher levels of control over our email lists and platform. Email is a step up from social. While social can feel more intimate and perhaps is, from a relational standpoint, email is more intimate from a POTENTIAL BUYER STANDPOINT. These humans are more invested in your offers/services than the bulk of your social media following. I hope that is fairly easy to grasp. Hitting a follow button is less work and less intimate than putting in your name and email address. Now someone has said, I want more from you. I choose to have you in my inbox. So you can see the value of email. But how do you build and a grow an email list? Allow me to give you three ways/tips/things to consider when starting and managing your email list(s). From one of my most successful email list and blogging friends - no surprise here -  BE CONSISTENT. Consistency builds dependability and visibility. Even if someone doesn’t open or read your email, they see it every Tuesday at 6am. It’s one more time per week that they are exposed to you and your biz. It builds dependability in multiple ways - your subscribers expect to hear from you every Tuesday at 6am, for one. And they know what to expect from you in the way of content. In theory you send emails that are consistent with your brand and of value to your subscribers. Not only will it benefit you to choose a day and time you send your emails at. You’ll also want to stick to a theme or wheelhouse. Let’s not share your favs one week and then the next a personal story and then the next a free workout. Like, what are we doing here? What did these people sign up for? All of the things I just listed are 500% fine. But keep it simple. Especially if you’re just starting out. What would be helpful to your audience? start there. Also note that you don’t have to send weekly newsletters.
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