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Home > The FITSPRO Podcast > 095 | How to Create Engaging Content [Results are in]
Podcast: The FITSPRO Podcast
Episode:

095 | How to Create Engaging Content [Results are in]
Category: Health
Duration: 00:23:51
Publish Date: 2020-11-17 05:00:46
Description: This podcast episode came directly from an Instagram poll that I did a week or two ago. In preparation for something coming in 2021, I gave four options for my IG audiences biggest struggle in biz: Content creationOverall messagingMindsetOffer development In order the results were content creation, offer development, messaging and then mindset. Which I actually found interesting, because I think mindset plays a FAR LARGER role than y’all give credit to…But that’s another convo. So, with content creation being the highest vote, I asked in a question box, for my audience to elaborate - what part of content creation is currently holding you back? These were the answers. This somewhat condensed, but you’ll hear repeats for sure. Batching posts Batching How to get started… Niching down Regurgitating the same content. Not being unique It just takes SO MUCH TIME Where to start IDK where to start So many things to say Planning + developing (tech of design, overlays etc) Feeling like I have nothing to offer Professional Photo creation  Creating valuable content on a consistent basis Some days I know what to say, other days I have nothing Mental energy to create valuable content Feeling deflated when no engagement Seeing others post similar content Systems. I feel totally overwhelmed by all that needs to get done Creating something interesting and engaging Don’t know what to post Overwhelmed Coming up with ideas Being consistent Organizing everything Headlines that attract + convert Know what picture to post Knowing what to post Creating quality photo/video Enough photo, planning out captions, time to do it all Creating engaging captions Brain is mush. (overwhelm) Getting people to comment (ENGAGEMENT) Speaking to ICA Creating sharable/save-able content (ENGAGEMENT) What to post about Educational posts that still drive ENGAGEMENT Knowing what my audience wants to hear about (TOPIC CHOICES) How much detail to include Feeling repetitive - needing to talk about what others talk about Speaking with authority but not ego/superior Pictures, timing, batching Doing it ahead of time (BATCHING) Knowing what ICA needs from me how to connect Creating enough content for consistent posting Super stressed, no creative juices (would benefit from templates) Honestly, I had to take a deep breath after reading through hundreds of these responses. I was torn. On one hand, I literally teach ALL OF THIS inside my IG 101 course. Like HELLO - THIS IS WHY I CREATED THIS COURSE!!! BUY IT. On the other hand, clearly my audience is having very common issues and experiences in attempting to establish their brand on the gram. And I feel that to my core. It was a both/and situation. Irritated and empathetic in the same breath. People are overwhelmed, stressed, feeling defeated, and overall ungrounded in their brand on the insta. And that straight up sucks. It’s not fun. So, imma say a few things - big surprise… You’ll probably have a little “both/and” situation of your own in hearing what I have to say. You may like some of it and be offended at the same time… My main goal is to challenge you + give you tangible ways to drive up engagement and build the audience you want on instagram. Before the tactics comes the TRUTH. I had several DM conversations on this topic with my audience, and it was clear to me that mindset was playing a GARGANTUOUS role here. What I heard was a mindset that was rooted in selfishness and victimhood.  I SAID WHAT I SAID. BE OFFENDED. You want the truth, well here it is. You feel triggered? Well, I challenged you to lean into that. Listen - this app, Instagram, the algorithm. They aren’t who you’re here to serve. I swear people are more focused on growing their numbers, or beating the algorithm than they are with ACTUALLY SERVING AND INTERACTING WITH THE...
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