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Home > The FITSPRO Podcast > 097 | 10 Common Mistakes Businesses Make On IG
Podcast: The FITSPRO Podcast
Episode:

097 | 10 Common Mistakes Businesses Make On IG
Category: Health
Duration: 00:26:00
Publish Date: 2020-12-01 05:00:12
Description: 10 Common Business Mistakes on IG. If you are trying to grow an online brand or business, especially in the health and fitness field, it is likely that you are using Instagram to help with that process. Last week, I posted a few photos from my Instagram back in 2014. And that got me thinking about how much the platform has changed in almost 7 years. When I started in 2014, you could post a single photo, and a limited space caption. That was literally it. If you wanted to post multiple photos it had to be in a grid. Singular 15 second long videos came about later on. And then, I believe it was in 2017 when Facebook bought Instagram, don’t quote me on that, that the platform would change at an exponential rate. Now in 2020, we basically have Facebook, YouTube, TikTok, Snapchat, blogging, and Instagram all on one platform, being Instagram. I am lucky enough to have been building my business and adapting with the app as each new feature rolled out. Whether you’ve been here since 2014 or you’re just getting on Instagram, it can be a lot to handle and to navigate. So my hope with today’s episode is to reveal 10 mistakes that I see quite often with professionals attempting to build a recognizable and sustainable business with the help of Instagram. And do keep in mind that I am coming from the perspective of a health and fitness professional. But I do think that most if not all of these apply to any industry. Let’s go ahead and dive into the common mistakes: 1.) Creating for colleagues instead of clients Now, I encourage my fits pros to follow colleagues and friends in the business. The purpose of that is to gain content ideas, and to build relationships in network with these people. Let me make very clear that it is not to copy or steal content, rather to just be in the know. But something that can happen when we follow a lot of other professionals in the industry is that we start creating content that we and our colleagues need or want versus creating content that our clients need. This is why no matter how advanced you get in your own learning experience, it’s so important that you understand who your ideal client is and where they are at in their journey. Because this is what we need to be constantly creating content for. So if you’re ending up with a lot of fellow coaches and colleagues following you and commenting on your posts, it might be time to reevaluate your content and messaging. Again, this is super duper common in the health and fitness industry and I think almost everyone ends up going down that road at some point it has to redirect. If you are like, oh my gosh that’s me. Feel free to download my Free Ideal Client Avatar Creator in order to better identify who your ideal client is in who it is that you want and need to be creating content for. 2.) Not pushing for interaction What I mean by not pushing for interaction is that I don’t see coaches and professionals leading their audience in an aggressive enough manner. The fact is that you are the leader of your audience. We are all creating expectations and culture in our corner of the Internet whether we realize it or not. Whether intentional or not. So I want you to take in that mindset shift of no one is commenting on my post, or my post never gets shared, to getting in your stories and encouraging your audience to comment on and share your posts to their stories. I want you to look at how much time you spend on communicating to your audience what it is that you would like them to do with the content that you create. If people are still not commenting and sharing your posts, then focus in on your Instagram stories, and encouraging people to direct message you from there, or you can do polls and quizzes and things like that. This is all interaction, and it all conditions your audience to be more engaged with your content. You are the leader of your Instagram, never forget that. 3.
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