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Home > The FITSPRO Podcast > 104 | How To Diversify or Repurpose Your Content


	Podcast:		The FITSPRO Podcast
	Episode:		104 \| How To Diversify or Repurpose Your Content
	Category:		Health
	Duration:		00:21:45
	Publish Date:		2021-02-16 09:00:00
	Description:		Helloooo and welcome back! You already know I am going to shamelessly ask you to leave a review. It’s free info that can literally change your biz, training and life - hopefully for the better. So if you can, please head over to iTunes and give your girl 5 stars + a written review. It really does help more than you know. Much love either way. And now, let's dive in to to how to diversify and repurpose your content First, choose your main platform - where will you provide the most consistent free value? How we decide that is by asking a few questions:Where is your audience already at? Where can we most organically insert ourselves into their lives? What type of content do you enjoy creating? Are you gifted at video? Humor? Writing? Connecting the dots? Where can you do that best? Choose your main platform. For me, that’s Instagram. Then, choose a second platform which can support or be completely independent of the primary platform. For me this is my podcast. I have a lot to say, I enjoy the versatility of the content I can create. And people love podcasts. I prefer this to making YouTube videos. Which would be another option for me. I don’t organically spend time on YouTube, and I much prefer the efficiency of creating, editing and posting a podcast versus video. And, truly I think my ideal client prefers listening to informative and inspiring podcasts rather than watching YouTube videos, no matter their value. Perhaps your secondary platform is a Facebook page where you provide live videos or use the content you’ve created on Instagram to also post in your Facebook group or page. Pinterest is another platform that people sleep on. You’ve heard me talk about this multiple times now. Pinterest is my third platform that I am on. Also, it’s worth noting that I lump my podcast and my blog into one category but technically those would be two different platforms. My blog is obviously hosted on my blog page of my website, as are my podcast show notes. But the podcast itself can be found on Spotify and Apple podcast and other podcast platforms so those would technically be two separate platforms. To reiterate, just so that you have a visual, my first platform is Instagram. Then we have the blog and podcast. Those are my top two platforms, OK? You’re going to choose your primary platform and then choose a secondary platform where you create likely, a different kind of content. Then we start to diversify that content Truthfully, you can do whatever the hell you want. Either way, I want tto make sure that you understand the main take away from this episode. Which is to get your content in front of as many of the right people as possible. Keep in mind that I am several years into this. But you could start doing this from day one. Do what you have the time, space, and capacity for. So, if my top two platforms are Instagram and my podcast/blog, then I choose which platforms are going to take that content further and spread it out like a web. Picture Instagram at the center of my web. And then maybe the blog and podcast as two other offshoots. And then we have Pinterest which takes that content and put it on a search engine. Pinterest works similar to Google. Which favors searchable content. This is something that, at this time, is lacking on Instagram. You can go to different directions with your web. Some people, and I think this is more common back when blogging was bigger, create a longer form blog post, and then pull that and create several Instagram posts from that one piece of blog content. I am currently going in the opposite direction, because I have so much Instagram content to pull from and re-purpose. So I now have two blogs per week scheduled not including Podcast show notes through July based on Instagram posts that I can turn into blog post and then send to Pinterest. Pinterest then directs people to that blog post and ideally I get more people,
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