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Home > The FITSPRO Podcast > 108 | Considerations to Make Before Using IG To Grow Your Biz


	Podcast:		The FITSPRO Podcast
	Episode:		108 \| Considerations to Make Before Using IG To Grow Your Biz
	Category:		Health
	Duration:		00:18:58
	Publish Date:		2021-03-23 09:00:00
	Description:		Here’s the deal, Instagram can be great. Platforms are neutral things. We then assign good, bad, or any other label you like to them. IG is literally the ONLY app I personally spend time on. My husband does as well, but he loves him some YouTube. I do not have Twitter, TikTok, Snapchat, Facebook, YouTube, or any other app on my phone in regards to social media. If you consider podcasts social media, then I have Apple podcasts as well. But IG is my go-to for consumption. And with that, I create far more than I consume. We actually had the task amongst some colleagues of mine to estimate how many hours per month we spend researching, creating, interacting, or being on social media. I came in around 40 hours a month. Others were all all the way up to 80 hours per month. It was a scary metric to calculate. I think we “know” how much time we spend on social media…but to get real REAL with yourself is quite nerve-racking. It was for me, anyway. And that was only looking at time as a CREATOR. Not a consumer. So if you’re looking to or you DO use Instagram as your main social platform to help build your brand, whether online or not, let’s consider some things. Maybe IG is for you. Maybe it’s not. I’ve talked in previous episodes about starting with ONE platform where you build the bulb of your audience and provide consistent free content. Then creating a web like structure where your content can go further, and live on multiple platforms. I do believe IG and Facebook are the two superior platforms for building an AUDIENCE. One that interacts on a pretty intimate level for a social media platform. On FB we have groups and pages. Whereas IG is one big pool of humans. So, I do for sure suggest ONE OF THESE, especially for online brands. I loathe being on Facebook. I only have it for ONE group that I manage. And even then, I check it once per week. I also don’t love being IN FB groups. I am sure some biz coaches would tell me I am missing out by not being active on FB. Maybe I am. But it ain’t happening. I would much rather use Pinterest to drive traffic to my site and podcasts vs putting time into FB. And hey, maybe I change my mind in the future. I know I will eventually use FB for ads. But that’s it. This brings me to my first considerations for hosting and growing your brand on IG Is your niche there? Do you enjoy the platform as a whole? AND is there a type of content on the platform that you enjoy doing? First off, if your niche is not there and you cannot solve their problem through this app, don’t waste your time. Being on IG is not a wise choice for you. Secondly, yes, you can be present on IG and not enjoy it as a whole. But what’s the payoff? I don’t know. Could your time be better spent on another app? One that you resent less? Enjoy more? Do you have more leverage on another platform? YouTube? Tiktok? FB? You need to be where your niche is and where you can help them most effectively. AND ideally you enjoy most parts of that process. Something I love about IG is the context I can provide to my topics and the humanness of it. I think it has the potential for professionalism and humanness which is ideal for a personal brand. And to the last question in this first section - is there a type of content that you enjoy doing on this app? IG gives you SO. MANY. OPTIONS. There is this common misconception that you have to do it all. That’s just not true. I follow accounts who literally ONLY post memes. Or mostly post IGTV episodes. Shoot, I even follow people who still only post a photo and solid caption. Does using new features increase chances of growth? Perhaps. But you do NOT have to create all type of content, all the time. When was the last time you saw me post an IGTV or go live? I don’t. I prefer creating short form content, OR teaching in my stories. Is there SOME kind of content you’d favor or enjoy creating on IG? I ask because you do need to be consistent on the app in ...
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