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Heyo! I thought I’d do a little quarterly review and planning episode recapping quarter 1 over at Annie Miller Concepts. I always love hearing what others are doing, what has worked, and hasn’t worked, so on and so forth.
These types of episodes are insightful, relatable and hopefully helpful to you - even if you’re ahead or behind me in business.
Also, today we’re going into life and business because the two are intertwined, naturally. One affects the other. So we must consider them both.
Before we dive into my fav choices in quarter 1, we had some stressful moments, as is life. So we’ll note those within the positives along the way.
First fav choice of 2021:
Annie’s Daily Dose
I cannot tell you how much I have loved doing Annie’s Daily Dose, daily emails. Bless my assistant, Maddy, for scheduling them all month to month. It’s shown that people will open emails everyday. And that email is most certainly not dead. It just needs to be valuable + digestible enough for the reader.
It’s truly been a joy - and they’re shared on the gram, or I receive a response via email everyday.
If you don’t know what I am talking about, hit up the site and sign up. What do you have to lose?
Next fav choice of of 2021 which was actually a 2020 choice and project. But we’re seeing the fruits and functionality in 2021:
Evergreen funnel for FitsPRO Foundations
I am beyond pleased with this decision. It was quite frankly a bitch to get set up, and in the first week we had over 200 people stuck in waiting on the email list. So they weren’t getting the emails. I about threw my desktop through the wall. But between myself, Convertkit senior support and Maddy, we got it working. Even if it took a month - kid you not.
Still worth it. I loved creating the Free Workshop - Your biz, Your way: 3 Steps to Build a Profitable Online Health and Fitness biz, and she’s doing well. You can sign up for that here!
The plan for Fitspro Foundations was always to eventually have it be an evergreen course. But she needed a year or so of live launches before converting her to evergreen.
In fact, making it into an evergreen course has definitely made me want to play with this approach to Built By Annie and other offers. That’s still to be determined.
Next up fav 2021 choice is a big life/biz one and I am loving it the most.
Pulling back - social media preparation, less time on the app (but same output)
As you can imagine, I expected to love this. But I'm like, REALLY loving it.
I discussed this in my 2021 plans. Essentially I am putting out the same volume if not MORE volume of content, but spend far less live time on the app. So February and part of March for instance, I spent from 8:30-9:30 and 4-5 on the app, posting and interacting, DMing etc. Then every two weeks or so I’d scroll reels to save and like audio for when I batch my reels.
Reels, as a little side note here, were also a fav decision in quarter 1. I wasn’t a huge fan of reels until I found the TYPE that I enjoyed creating. That’s a big key. You can do so much with short form video. Find what you like and makes sense for your content topics or style. I love humor and entertainment WITH education. So that’s the direction I’ve gone.
I will likely do a podcast on how I gained 3,000 followers in one month from doing reels and posting twice per day. I have a few stories saved in my “mini gains” highlight on instagram if you want to go check out that data.
Alright, next up - another 2020 choice that is paying off big time in 2021
Investing in a home gym
We are very privileged to be able to have a garage gym. We live with my mom and she’s been gracious enough to let us take up 2/3 of her garage so we can have a full on home gym.
It’s just been way better than I could have even imagined. I didn’t realize how much I would love it. For so many reasons.
The ease, privacy, adherence, ability to train Nate, create content. All of the things. |