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Home > The FITSPRO Podcast > 116 | Finding Your “Expertise” as a Coach In Online Health & Fitness
Podcast: The FITSPRO Podcast
Episode:

116 | Finding Your “Expertise” as a Coach In Online Health & Fitness
Category: Health
Duration: 00:21:09
Publish Date: 2021-06-15 09:00:00
Description: If you’re here for the business side of things, then go ahead and join my free on demand workshop, Your Biz | Your Way - 3 steps to build a profitable online health and fitness biz And while you’re on the site, snag all the free resources - you’ll find goodies for trainees and coaches or entrepreneurs alike. Much love. 116 | Finding your expertise as a coach In fitness We often hear coaches encourage people looking to build their business in the online health and fitness space to “ESTABLISH YOUR EXPERTISE.” I teach and encourage this in my FitsPRO Foundations course. I don’t think it’s wrong. But I do think it can feel unattainable. Or like “okay but how?” “Do I just pick something, and claim it as my expertise?” No. And I’d argue most actual experts wouldn’t even call themselves an expert. Others give them that title. So what do we really mean? And how do you establish/attain your expertise? We’ve got a few factors to discuss. Before we get into HOW you actually establish your expertise, it’s important we talk about WHY this is important in the first place. Do I consider myself an expert? No. Not in terms of having published literature or reaching millions with my work. Now, publishing literature, conducting research, and reaching millions ALONE does not equate to being an expert. But I do think a combination of these things can be helpful in building an expertise. I could be wrong. Maybe my definition or view of “expert” is wrong. When I think of experts, I think of world renowned creators, entrepreneurs, or humans in general. I think of Shark Tank, Nicole Walters or Marie Forleo for entrepreneurship, I think of Grant Cardone for real estate and MONEY. And Chalene Johnson for all things social media marketing. I think of Mark Rippetoe, Charles Poloquin, and Joel Jamieson for the strength and conditioning, I think of John Goodman for online training. I am speaking specific to my field and specific people I have studied. So when compared to these people, no, I am not an expert. Not in my mind. I think of my and/or your “expertise” as your area of focus. Part of your niche. Rather your niche within your area of focus. It’s important we determine this so that we can become the “go to” person for “x.” When people hear pelvic floor, they think of you Or macros, or mindset, or trail running, or weight loss, or hormone management, or movement patterns and lifting form, or flexible dieting, or pain management, or mobility. I can personally think of 1-3 people for each of these areas of expertise. That’s the goal, but for you to be one of those humans. This is your “lane” if you will. People come to you for “x.” Period. That doesn’t mean you can’t have multiple areas of focus, but we do want to clearly define them. For you, and your audience. Okay? So we want to determine an area of focus or expertise so that you know what the heck you’re doing, and your audience knows what to expect from you. Let’s now get into HOW you might begin to determine that. Mind you, it took me 2.5 years of business to really nail down my “thing(s).” And I think that’s wildly important to point out. Maybe you find yours sooner. Or maybe you find it later.  Perhaps you pivot along the way. That’s all well and good. We have two main pieces of this puzzle to explore. One is your passion. What are you passionate about? What area does that passion fall into? Speaking in broad spectrum, you can think of things like barbell training or kettle bell training, calisthenics. Or maybe you’re the calorie deficit person. Then we can go in the direction of conditions - so pre or postnatal, injury prevention or rehab, strength training for runners. Forgive me if I lean more towards training vs nutrition or wellness. Apply these ideas to whatever area you fall into! I believe we all have unique interests and that even if 500 coaches are focused on weight loss or counting macros,
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