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Home > TPR Pod > Pod#157 - Zain Ahmed - Rastah pushing Pakistani streetwear to ever increasing heights!
Podcast: TPR Pod
Episode:

Pod#157 - Zain Ahmed - Rastah pushing Pakistani streetwear to ever increasing heights!
Category: Society & Culture
Duration: 01:03:51
Publish Date: 2022-07-04 02:00:26
Description: Zain Ahmed returns! The head honcho at Rastah comes back to the pod to talk about what seems to be a perpetually eventful trajectory for the company. New releases, collabs with musicians, Riz Ahmed, Anil Kapoor, expanding what streetwear in Pakistan can mean and more!   Things discussed in this episode:  00:00 Intro  01:34 Getting onto the Forbes Asia 30Under30 list, and what “success” looks like at this stage  07:22 Zain’s recent workshops on entrepreneurship - how they came about, how they went  13:59 A super-busy 4 years, and how a sense of community is key even for entrepreneurs  18:57 What does Rastah’s current team look like? How delegation and empowerment pushed their operations further  23:13 Making an “Essentials” collection without putting the brand’s identity at risk  28:48 What streetwear brands is Zain interested in locally, how price-wars spiral downwards  32:33 Pushing Rastah beyond just hoodies and t-shirts with the super-experimental Volume VII  36:33 Investing heavily in styling musicians, and plans for future collabs with artists  39:53 Rastah’s going to make shalwar kameezes??  43:57 How many future releases is Zain/Rastah working on at a time?  46:50 The high rate of growth Rastah is seeing in Pakistan customers  50:20 Love for Rastah in India and Bollywood  53:41 Flying to LA to give Riz Ahmed a jacket right before the Oscars  1:00:53 A look towards the future & outro   LINKS:  Rastah website: https://rastah.co/  Rastah Instagram: https://www.instagram.com/rastahofficial/   Shoutouts: Raa-ay: https://instagram.com/raa___ay/ Ftwa: https://www.instagram.com/ft.waworks/  Inclusivitee: https://www.instagram.com/inclusivi.tee/  Warp: https://www.instagram.com/thewarp.io/   Support the podcast by becoming a monthly patron on Patreon (https://www.patreon.com/tprpod) or send a one-off token on Ko-fi (https://ko-fi.com/tprpod)!   Find all our previous episodes on SoundCloud, Spotify & Apple Podcasts and follow us all on Twitter! Links to everything below!  SoundCloud: https://soundcloud.com/tprpod Spotify: https://open.spotify.com/show/6PvTahp... Apple Podcasts: https://podcasts.apple.com/us/podcast... Instagram: https://www.instagram.com/tprpod/ Twitter: https://twitter.com/TPRPod  Ali: https://twitter.com/themaholupper Rizwan: https://twitter.com/RizwanTakkhar Sarkhail: https://twitter.com/Sarkhail7Khan --- Support this podcast: https://anchor.fm/tprpod/support
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