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These week we have Neelam Shoaib, one of the co-founders of Shadiyana.pk on the show! Shadiyana is a startup she and her friend Izzah started aimed at easing the process of actually putting together a wedding. From venues to makeup artists to photographers, they offer a comprehensive list of options in the Islamabad-Rawalpindi area, along with a popular content creation push aimed at addressing the many problems in and around weddings and married life in Pakistan. Good chat!
Things discussed in this episode:
00:00 Intro
02:00 Why are they reaching out to podcasters?
03:38 Why did Neelam decide to study software engineering?
07:56 Deciding corporate jobs are not for them, moving into post-grad programs
12:44 When does The Idea occur?
17:15 Identifying the problem they were trying to solve - Pakistan’s nightmare shaadi logistics
23:41 Issues faced by vendors in the age of social media and how Shadiyana could help
28:04 Convincing users and vendors about the idea, having to explain what a website is
32:06 What is their business model? How did they decide the company would fund itself?
38:17 Young women in tech - how did the wedding market react? How do their parents feel?
46:09 How Neelam & Izzah split their responsibilities, extra scrutiny on women in the market
50:28 Shadiyana’s operations - how many customers & vendors they have, site traffic
54:51 Shadiyana’s finances - their thoughts on outside investors, their current finances
59:31 How Pakistan’s economics link to their work, challenges with future expansion to Lahore & Karachi
1:04:58 How thoughtful & intentional content creation is a key part of their outlook, not just marketing
1:08:54 How important is content creation for them? Would they ever pivot to it completely?
1:12:06 Jinn Story!
1:14:56 Outro
LINKS:
The website: https://shadiyana.pk/
Their instagram: https://www.instagram.com/shadiyana.pk/
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