Search

Home > Rework > Give it a name
Podcast: Rework
Episode:

Give it a name
Category: Business
Duration: 00:22:18
Publish Date: 2026-01-28 09:00:00
Description:

Coming up with a product name doesn’t have to be complicated. In this episode, Jason Fried and David Heinemeier Hansson share when in the development process a name is chosen, how several of their products got their names, and why keeping things simple usually wins. They talk about what's worth considering and what's not worth a second thought.

Key Takeaways

  • 00:10 – How Fizzy got its name and what it was almost called
  • 04:29 – No name ever checks every box
  • 10:25 – When an available domain influences the choice
  • 13:18 – The legal realities
  • 17:26 – What’s behind the name Omarchy (and how do you actually say it?)
  • 20:12 – Good names work by making an easy connection

Links and Resources
Total Play: 0