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Podcast: Rework
Episode:

Refining before release
Category: Business
Duration: 00:24:43
Publish Date: 2025-10-01 08:00:00
Description:

As 37signals gets closer to launching their newest product, Fizzy, Jason Fried joins host Kimberly Rhodes to reflect on the final stretch of development. He shares the trade-offs of setting your own deadlines, the importance of onboarding new customers, and the company's process for marketing a product.

Key Takeaways

  • 00:11 – What the “11th hour” looks like before a product launch
  • 03:50 – How to weigh deadlines against final release decisions
  • 05:44 – The importance of customer onboarding
  • 11:18 – A playful touch added to Fizzy’s logo
  • 15:30 – Why version 1.0 is just the beginning

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