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Podcast: Rework
Episode:

It Started with a Blog
Category: Business
Duration: 00:24:52
Publish Date: 2025-08-27 08:00:00
Description:

37signals' co-founders Jason Fried and David Heinemeier Hansson revisit how their approach to marketing began with a simple blog. They share why writing with authenticity matters, how patience pays off when building an audience, and why staying true to your own voice is important.

Key Takeaways:

  • 00:12 – How 37signals' marketing started organically with a blog
  • 02:53 – Authenticity is a must when writing
  • 07:02 – Patience is key to growing an audience
  • 08:18 – Don’t let algorithms dictate your content
  • 13:08 – Make time to write while your ideas are fresh
  • 16:21 – Marketing is simply transferring enthusiasm
  • 22:22 – Audiences want to see behind the curtain

Links and Resources:
Total Play: 0