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Podcast: Rework
Episode:

Building in Public
Category: Business
Duration: 00:20:24
Publish Date: 2025-06-11 08:00:00
Description:

This week on The REWORK Podcast, host Kimberly Rhodes chats with 37signals' CEO and co-founder Jason Fried about the practice of openly sharing what the company is working on, inspired by his recent teaser videos for an upcoming product, Fizzy. Jason explains why building in public fosters connection, clarity, and curiosity.

Key Takeaways:

  • 00:12 – The company's history of sharing teasers and early product previews
  • 05:40 – The biggest risk in sharing previews
  • 13:30 – Design review videos with programmers and designers
  • 15:46 – Today’s transparency echoes former “Building Basecamp” workshops
  • 18:14 – Anyone close to the product can lead a sneak peek

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