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Podcast: Rework
Episode:

Bringing Back Free
Category: Business
Duration: 00:21:28
Publish Date: 2025-03-05 09:00:00
Description:

37signals' co-founders Jason Fried and David Heinemeier Hansson are back to talk about the ins and outs of offering a product for free. In this episode of The REWORK Podcast, they break down why they decided to reintroduce a free Basecamp plan, how offering free access can actually drive sales, and balancing analytics with instincts.

Key Takeaways:

  • 00:45 – The original philosophy behind Basecamp’s free plan
  • 03:14 – Going beyond the free trial
  • 07:36 – Tracking analytics without getting lost in the numbers
  • 12:48 – The true cost of offering something for free
  • 19:13 – Pricing strategies for new products 37signals is building

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