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Podcast: Rework
Episode:

The Biggest Customer Conundrum
Category: Business
Duration: 00:22:57
Publish Date: 2024-12-18 09:00:00
Description:

Bigger isn't always better. In this episode of The REWORK Podcast, 37signals’ co-founders Jason Fried and David Heinemeier Hansson share the drawbacks of chasing high-profile, enterprise deals. The two founders explain why they prefer their business model that's built around serving smaller clients. 

Key Takeaways:

  • 00:35 – The biggest clients can quickly become the biggest burden and the biggest risk
  • 07:10 – The hidden costs of “whale-sized” clients
  • 12:35 – Things to consider when defining your ideal client
  • 17:02 – Knowing what types of clients you'll enjoy working with
  • 19:53 – How venture capital funding can make a difference when choosing your ideal clients

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