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	Podcast:		Rework
	Episode:		Dare to Be Basic
	Category:		Business
	Duration:		00:24:59
	Publish Date:		2024-09-11 08:00:00
	Description:		This week, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, examine why it's advantageous to keep things simple — in both products and business. They challenge the idea that complex or bespoke tools are the best way to go and lean into not overcomplicating things. Key Takeaways: 00:34 - The power of keeping things simple 10:55 - Why small businesses don't need to act like big businesses 12:04 - The beauty of embracing what you don’t know when starting something new 18:01 - Building products with depth versus surface area 23:09 - Knowing when to listen to customers for product input and ideas Links and Resources: Merchants of Complexity Post by David Heinemeier Hansson Books by 37signals Sign up for a 30-day free trial at Basecamp.com HEY World \| HEY The REWORK podcast The Rework Podcast on YouTube The 37signals Dev Blog 37signals on YouTube @37signals on X
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