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On today’s show we have a world leading persuasion expert, Zoe Chance who helps great people become more influential. At Yale School of Management, she teaches one of the most popular courses called Mastering Influence and Persuasion. Her research has been published in top academic journals and even Google has used her behavioural economics framework as the basis for their global food policy.
Zoe speaks internationally and her TedX talk called ‘How to make a behaviour addictive’ went viral. Prior to teaching at Yale, Zoe managed a $200 million segment of the Barbie brand at Mattel and has a doctorate from Harvard Business School. Her new book, Influence is Your Superpower: The Science of Winning Hearts, Sparking Change and Making Good Things Happen, is truly fantastic and every single person should read it.
Find Zoe: Website: https://www.zoechance.com/ Zoe's book: https://www.amazon.co.uk/Influence-Nice-People-science-getting/dp/178504236X Twitter: @zoebchance
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