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Home > Money2Byrne > #79 Pepsi Where's My Jet (pocket change)
Podcast: Money2Byrne
Episode:

#79 Pepsi Where's My Jet (pocket change)

Category: Business
Duration: 00:06:38
Publish Date: 2025-10-07 04:30:00
Description:

In the 1990s, Pepsi launched a TV advert offering everything from T-shirts to sunglasses for Pepsi Points and, as the punchline, a Harrier Fighter Jet.

One college student decided it wasn’t a joke. He raised the money, sent Pepsi a cheque, and demanded his jet.

What followed became one of the wildest marketing blunders and lawsuits in advertising history.


In this five-minute episode of Money2Byrne: Pocket Change, David Byrne tells the hilarious true story behind “Pepsi, Where’s My Jet?”, how a soft-drink promo spiralled into a courtroom showdown, and why every marketer should read the fine print before promising the impossible.


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