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	Podcast:		Hub & Spoken: Data \| Analytics \| Chief Data Officer \| CDO \| Data Strategy
	Episode:		Why organisations struggle with change and what to do about It
	Category:		Technology
	Duration:		00:41:35
	Publish Date:		2025-12-04 05:00:00
	Description:		Most organisations don't struggle with change because of strategy or technology, they struggle because change is fundamentally human. In this episode of Hub & Spoken, Jason Foster, CEO & Founder of Cynozure, speaks with Sunil Kumar, Chief Transformation Officer, to explore why transformation so often stalls and what leaders can do to make it stick. Drawing on more than 26 years working across airlines, telecoms, finance and FMCG, Sunil explains why context, such as geopolitics, customer behaviour, industry shifts and internal culture, is the deciding factor in how change lands. When leaders ignore that context, resistance and fatigue follow. Jason and Sunil discuss the human realities behind change, including: Why people naturally resist it How values and beliefs influence adoption Why narrative and excitement matter more than familiar project metrics Sunil also shares his practical "push, pull, connect" model for building momentum and why adoption, not go-live, should be the true measure of success.
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