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Home > Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy > The use of data visualisation and storytelling in analytics with Yasmeen Mosley
Podcast: Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy
Episode:

The use of data visualisation and storytelling in analytics with Yasmeen Mosley
Category: Technology
Duration: 00:26:46
Publish Date: 2022-08-18 05:00:35
Description:

 In this episode, Jason speaks to Yasmeen Moseley, Vice President of Consumer Insights and Analytics at Swift, a creative agency within the Wunderman Thompson network. They discuss data visualisation and storytelling in analytics, how to use social media insights to understand the audience, craft tailored stories, analyse performance and track the success. Yasmeen also highlights crucial points in selecting and presenting insights and talks about the psychology of colours, types of charts, metrics and challenges in the field.
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