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Podcast: Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy
Episode:

Data Analytics in the World of Television, with Sarah Moore
Category: Technology
Duration: 00:31:50
Publish Date: 2021-07-15 05:00:00
Description:

In this episode, Jason talks to Sarah Moore, Chief Data Intelligence Officer at NOW (formerly NowTV), about audience acquisition and retention in the fast-paced world of television.

When it comes to accessing large amounts of data in a fast-paced environment such as television, preparation and scalability is key. Without the right level of sophistication in your data frameworks, there is the potential to miss capturing important data which a business can potentially use to improve.
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