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	Podcast:		Finance & History
	Episode:		How to make a business out of business history?
	Category:		Society & Culture
	Duration:		00:34:15
	Publish Date:		2022-11-14 10:01:04
	Description:		How do the Swedes do it? Here comes a straightforward conversation between Anders Sjöman (Stockholm) and Carmen Hofmann (eabh) about the Centre for Business History in Stockholm. The organisation preserves Swedish business history since 1974 and has made a profitable business out of helping companies preserve their history and share their heritage. Why should we put money into preserving archives and exploiting history? How to turn historical material into a strategic asset for business development? Listen to Anders’ fascinating answers to these questions.
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