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	Podcast:		Cheat!
	Episode:		Unwrapping Hipster Chocolate
	Category:		Society & Culture
	Duration:		00:36:55
	Publish Date:		2022-02-01 06:00:00
	Description:		In 2007, two Iowa-born brothers launched an artisanal chocolate company, Mast Brothers, out of an apartment in Williamsburg, Brooklyn—the hipster heart of the growing farm-to-table movement. Mast quickly became a well-known operation, partly because their focus was on creating quality chocolate that only required two ingredients: cocoa beans and sugar. And these speciality bars—hand wrapped in expensive, beautifully designed paper—boasted a $10 price tag. It was something people were willing to spend for a product that also came with a compelling origin story. But that all changed when customers started to question the narrative of what they had been sold. A Somethin’ Else production. Learn more about your ad choices. Visit megaphone.fm/adchoices
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