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Home > Build With Rob > Market Testing a Brand Changes Everything w/ Mindright's Chris "Bernie" Bernard
Podcast: Build With Rob
Episode:

Market Testing a Brand Changes Everything w/ Mindright's Chris "Bernie" Bernard
Category: Business
Duration: 00:50:07
Publish Date: 2021-04-29 08:00:00
Description:

Rob and Bernie knew exactly how to market Mindright’s mood enhancing, feel good blend of nootropic superfood ingredients. Then the test market told them they were absolutely, unquestionably wrong. This is about the importance of validating our assumptions, rather than assuming we’re right, and being willing to evolve our instincts to create something even more profound.

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