Search

Home > Agency Life > 3 Steps to Owning Your Niche in 90 Days w/ Nick Bennett


	Podcast:		Agency Life
	Episode:		3 Steps to Owning Your Niche in 90 Days w/ Nick Bennett
	Category:		Business
	Duration:		00:47:26
	Publish Date:		2023-09-07 07:00:00
	Description:		Do you feel the pressure of having to rely almost solely on word of mouth & referrals to continue growing your agency? If so, you're not alone. Even if you have all the systems & capabilities to grow your agency, you may not be effectively marketing your firm...and it's often for a common reason: You've become an "interchangeable agency." If you're like most marketing agencies it's difficult for you to tell clients the problem you really solve. You struggle to get clients to see (& believe) that you're different. If that's you, you've been unknowingly positioning yourself as an Interchangeable Agency. The answer is to stop marketing your solutions & trying to convince buyers that you're better. Instead, you can start marketing the problem (& becoming the default solution). In today's episode with Nick Bennett, Founder of Harness & Hone, he shares the 3 steps you can take to clearly define (& dominate) your niche in Your learn hear from Nick: How to go beyond the typical niching by vertical market How to clearly define the problem you solve How to develop your POV around that problem And, how to deploy that POV out into the market into the right discovery channels for your unique audience. Get access to the free, ungated resource Nick mentioned in this episode: The Agency Niche Design Playbook Connect with Nick on LinkedIn: https://www.linkedin.com/in/nichbennett/ Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.
	Total Play:		0