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Home > ACCA: Technical articles > Paper F1: The role of marketing
Podcast: ACCA: Technical articles
Episode:

Paper F1: The role of marketing
Category: Education
Duration: 00:17:08
Publish Date: 2014-01-21 10:04:09
Description: itunes pic
Paper F1/FAB candidates need to have an understanding of the functions of all the main departments in a business organisation. This podcast focuses on and defines the role of marketing, the marketing mix, and the relationship between the marketing plan and the strategic plan.
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