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Home > ACCA: Technical articles > Paper P5: Performance measures to support competitive advantage
Podcast: ACCA: Technical articles
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Paper P5: Performance measures to support competitive advantage
Category: Education
Duration: 00:14:41
Publish Date: 2014-06-06 10:57:53
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The emergence in the 1990s of low-cost airlines and the expansion of the European travel market has shown how competition can significantly affect the structure of an industry. This podcast examines how the balanced scorecard might be used to maintain the low-cost carriers' competitive edge.
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