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Home > ACCA: Technical articles > Market segmentation: a strategic analysis and positioning tool
Podcast: ACCA: Technical articles
Episode:

Market segmentation: a strategic analysis and positioning tool
Category: Education
Duration: 00:09:47
Publish Date: 2021-03-05 11:47:05
Description: itunes pic
This podcast focuses on the nature and importance of market and customer segmentation, an aspect of strategic analysis which is covered within Section C of the Strategic Business Leader syllabus.
Total Play: 0