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	Podcast:		Up Next
	Episode:		UN 251 - IJRM. Blockchain Meets Marketing.
	Category:		Business
	Duration:		00:29:37
	Publish Date:		2023-02-02 08:00:00
	Description:		Despite Coinbase’s recent 100M settlement with New York regulators, Blockchain technology is here to stay, and it is going to have profound game changing consequences for how the internet works and business operates. Today we’re speaking with David Schweidel about the opportunities and risks blockchain presents for marketers. Topics include: Why a ‘distributed’ ledger is so revolutionary and how it works. How smart contracts work and why, if they had been in place, the Taylor Swift ticketing debacle might not have happened. How blockchain relates to the attention economy and how it could revolutionize digital advertising.
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