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Home > Up Next > UN 246 - Finding Goldilocks Influencers: How Follower Count Drives Engagement.
Podcast: Up Next
Episode:

UN 246 - Finding Goldilocks Influencers: How Follower Count Drives Engagement.
Category: Business
Duration: 00:29:38
Publish Date: 2022-12-29 08:00:00
Description:

Influencers are very important to marketers, but how to assess the pros and cons of different follower counts is a topic of great discussion. What is the optimal number of followers for an influencer to have?

Today we’re speaking with Simone Wies, Alexander Bleier and Alexander Edeling.  Our conversation discusses their research and explores the answers to this question and more.

Topics include:

  • The optimal number of followers for an influencer, if you’re working with them for an Instagram post or story.
  • Which operational choices might change this ‘goldilocks’ inflection point - and influence marketers’ ROI.
  • If it is possible to extrapolate these results to other platforms.
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