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Home > Up Next > UN 244 - YPulse. Young Consumers & Brand Love.
Podcast: Up Next
Episode:

UN 244 - YPulse. Young Consumers & Brand Love.
Category: Business
Duration: 00:23:53
Publish Date: 2022-12-15 08:00:00
Description:

In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, discusses the different diagnostics they use to assess a brand’s performance with young consumer audiences.

Topics include:

  • The different factors that they measure when assessing brand love.
  • Why being cool is different from being hot – and why it matters.
  • Why a wholistic approach, across diagnostics, is necessary to achieve peak brand performance.
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