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	Podcast:		Up Next
	Episode:		UN 243 - Jamin Warren. Reaching Audiences in the Gaming Universe.
	Category:		Business
	Duration:		00:28:14
	Publish Date:		2022-12-08 08:00:00
	Description:		Gaming has been smashing Hollywood’s earnings and in 2021 the global ‘games market’ posted $180 billion in revenue – which is more than Hollywood and music combined. Suffice it to say: Gaming is huge. Today we’re speaking with Jamin Warren, CEO and founder of Twofivesix, about how brands can engage with audiences in the world of gaming. Topics include: Why understanding your audience's gaming affinity, activity and identity is core to success. The questions businesses need to ask if they’re engaging a company to create a campaign that targets gamers. Why brands don’t necessarily have to be in a game to effectively reach gamers.
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