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Home > Up Next > UN 238 - Nick Zeckets. Air Traffic Control & True Personalization.
Podcast: Up Next
Episode:

UN 238 - Nick Zeckets. Air Traffic Control & True Personalization.
Category: Business
Duration: 00:27:59
Publish Date: 2022-10-27 07:00:00
Description:

In today’s podcast Nick Zeckets, founder, and CEO of Air Traffic Control, discusses how machine learning has allowed his business to mine qualitative information from a businesses’ first party data and power true personalization.

Topics include:

  • The difference between personalization and hyper segmentation.
  • How AI and natural language processing is powering a 1:1 connection between marketers & their audiences.
  • Why first party data is still a largely untapped resource … and the future of marketing.
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